Krispy Kreme
Krispy Kreme, an American Doughnut Company with an established franchise footprint across South Africa, set the challenge to elevate their in-store customer experience.
South Africa / 2018
Project info
Multiple stores across South Africa
Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain owned by JAB Holding Company.
User Experience Strategy, Interior Design Concept, Technical Documentation, Signage and Branding Implementation, Co-ordination, Project Management, Procurement, Compliance.
Krispy Kreme, an American Doughnut Company with an established franchise footprint across South Africa, set the challenge to elevate their in-store customer experience. The strategy was to enhance the coffee offering with the introduction of a casual seating area, enticing the customer to linger longer while making their visit more enjoyable with an attention to detail and comfort.The high level ambition was to appeal to a wider customer base and ultimately increase overall sales growth.
The introduction of various seating typologies meant that Krispy Kreme could cater for a multitude of customer needs; be it a large family on a pit stop between stores which would require a larger communal table, a business person getting their morning coffee fix and working on their emails needing high counter seating with integrated plug points, friends catching up after a long week enjoying a longer dwell time in the lounge area.
